The IT relationship they rely on
- 01The agreement, and the environment you run for them
- 02Tickets, projects, and the engineers who run them
- 03A client who already takes your call
For MSPs & IT firms
Answer the AI question from the seat you already have.
Your clients call you when technology gets hard. That seat is the asset. We add the strategy beside your firm, under a co-brand, so you are not asking them to believe you became an AI consultancy overnight.
Free session. We look at whether AI advisory is a real line in your book. Starts with a 20-minute call.
- You stay their MSP. AI advisory is a line you add.
- Your clients pay you. New revenue on the book you have.
- Your team can sell it and deliver it. We’re here to help.
Example of what a client sees
Harborline IT
Prepared for your clients
Harborline IT can help you decide where AI belongs in your work
We’ve added an AI advisory line. If you are not sure what your business should do with AI, we can now help, in depth, on the work you actually do.
2–3 wks
A recommendation
1 workflow
Built and measured
Monthly
We keep it working
Powered by Outsized Outcomes
Book a call →
From the client
The questions your clients are asking you
These show up in a meeting you already have. They are about the client’s business, not about your ticket queue. Declining them, or handing over a license, trains the client to ask the next firm.
You’re our IT company. What should we be doing about AI?
People are pasting our files into ChatGPT. Can you stop that?
A vendor pitched an AI tool for our team. Should we buy it, or can you look first?
The board asked for an AI policy. Can you write it?
Do we hire an AI person, or is this something you already handle?
Where could AI help the work our people do, not just IT?
The decision
Four answers to the same question
The choice is who is in the room when a client asks what to do about AI, and whether your firm is still there after they do.
01Keep declining
This quarter
The relationship, until they hire a consultancy
02Resell a tool
Days
A license, and the same question next quarter
03Hand them a stranger
Weeks
The introduction
04Answer it together
Six weeks
The client, and advisory about their business
What the client buys
Three steps, beside the agreement you already have
Typical prices MSPs charge the client for this. Each fee is additional revenue beside the IT agreement. Not a rate card, and not one blended fee. The work follows whatever that client does. A nonprofit, a firm, a plant. We don’t assume an industry.
Assessment Usual first yes
Two or three weeks. A fixed-fee look at where AI belongs in that client’s work, ending in one pilot recommendation. Your account manager can open it in the meeting you already have.
$15–25kClient pays
Pilot
Six to eight weeks. One workflow in that client’s business, with written success criteria. Your team can build it, or ours can.
$30–75kClient pays
Monthly review
After go-live. Monitoring, changes, and a quarterly look at whether it is earning its place. It sits next to the agreement, not in place of it.
$4–15k/moClient pays
Illustrative shape
A book of 80 is four assessments.
What we typically see is a very quick buying decision from about one client in twenty. Fast revenue from that small subset. Then a longer tail, as the service expands through the rest of the book. Those first yeses start as an assessment. At these prices, four of them is $60–100k billed to those clients. Some become a pilot. A few become a monthly review. If we build, you keep the spread between your price and a wholesale rate. If your team builds, you keep the delivery, and we stay on the strategy and the sale.
A Revenue Map replaces this sketch with your clients. The ranges above are starting points to calibrate, not a published price list.
Year-one sketch
80 clients
- Quick decisions, one in twenty4
- Where each one startsAssessment
- What you keep if your team buildsThe delivery
First yeses in that book
4
Some continue into a pilot, then a monthly review
Your price
In writing
The client stays yours
- 12 months
- Your clients are never our prospects, during the work and after it, except companies we already work with, which we disclose up front
- $0 fixed
- No subscription or fixed starting cost
- 6 weeks
- Target from kickoff to the first client pitch
- Every deal
- Your approval before anything reaches a client
Choose your depth
01
Shared fee
02
Your price
03
Custom
Start where your team is comfortable
Introduce
You make the introduction. We carry the strategy under a co-brand. Your firm shares in the fee.
Sell it yourself Usual path
You sell on your paper, at your price. We join the meeting. Your team delivers, or ours does at a wholesale rate.
Embedded
A dedicated strategist, custom service lines, joint planning, and negotiated economics.
Straight answers
What MSP principals ask before they say yes
Our clients know us for support and projects. Will they take a strategy offer seriously?
They already take you seriously for IT. The advisory is about their business, which may be a nonprofit, a firm, or something else. What they may not believe is that the IT firm is now also the strategist. The co-brand keeps those roles apart: your name on the relationship, ours on the strategy. We join the first conversations so the client hears both.
We already have engineers. Why bring you in?
Your engineers know the client’s environment. That helps when something has to be built. The advisory itself is about the client’s work, not another queue of tickets. We bring the strategy for that work, and the first meetings. Your team can build the pilot. They do not have to be the strategists.
How is this different from reselling Copilot or an AI platform?
Copilot is a license in the tenant you already manage. This is advice about the client’s business: where AI belongs in their work, one workflow put into production, then a monthly review. They buy it from you, beside the IT agreement.
Will you go around us to our clients?
No. We never go after your clients. Your clients are never our prospects, except companies we already work with, which we disclose up front. That holds during the work together and for 12 months after. We only work your book through you.
Can our team keep the implementation work?
Yes. When a pilot has to be built, your team can do it under the agreements you already have with that client. We stay on the strategy, the materials, and the first meetings. The subject is their business.
Our vCIOs field these questions. Who is this for?
Both. Leadership signs the partnership, and your vCIOs are usually the ones who bring it into client conversations. We built a page just for them: outsizedoutcomes.com/for/vcios
01 / 20
If one client in twenty asks for a real answer, is it worth opening?
Twenty minutes to see whether the AI question in your book is a line. If it is, we map it against the clients you already have. The map is yours either way.
Free. No preparation. Starts with a short alignment call.