Governance first
Start with AI governance your clients and carriers will recognize.
Most firms need a written AI policy, approved tools list, and supervision model before they need a flashy build. Start there, then expand.
- Sellable line in about six weeks
- Zero fixed cost to start
- You keep the relationship and the margin
Whitfield & MossWhitfield & Moss can put carrier-ready AI governance in place before the next client OCG lands
AUP, approved-tools list, supervision model, and training, written for how your firm actually works.
The opportunity
The seat you already hold
Law firms face ABA Opinion 512 expectations, carrier questions, and clients asking for AI policies. Full AI implementation practices are a stretch for many; governance advisory is immediate and billable.
Built for Managing partners and innovation counsel at firms that need credible AI governance and may later sell advisory into client organizations.
Client questions
What your book is already asking
If these sound familiar, you already have demand. The question is whether the answer stays inside your firm.
- Do we have an AI acceptable-use policy carriers will accept?
- Which tools are approved for confidential work?
- How do we supervise associate use of generative AI?
- What disclosure language belongs in engagement letters?
- How do we answer client Outside Counsel Guideline AI clauses?
- Can we help clients write their own AI policies?
What you sell
Packaged offers under your paper
Co-branded kit included. Full white-label materials available as an upcharge on co-sell and embedded.
- $12k–$25k
Firm AI Policy Sprint
Written AUP, approved-tools list, supervision model, and training session for the firm.
- $15k–$40k
Client Governance Advisory
Help clients adopt AI policies and disclosure standards under your relationship.
- Scoped per matter
Selective Implementation
Only where appropriate: scoped pilots with verification gates, never unverified legal output.
Objections
What managing partners ask before signing
We cannot outsource legal judgment.
Correct. This line is governance, policy, training, and carefully scoped technical delivery with attorney review. Legal conclusions stay with the firm.
Is this only an internal project?
Internal policy is the natural starting point. Many firms then sell governance advisory into corporate clients who trust them on risk.
Will carriers accept work we did not write alone?
You review and own every policy artifact before it ships. We supply structure and drafting support under your supervision model.
Are you trying to turn us into an AI practice?
No. Governance first. Selective implementation only where the matter and the firm call for it.
What happens next
From a working session to a sellable line
One clear path. The Revenue Map is free, and yours to keep either way.
- 01
Book the session
Tell us your firm and roughly how many clients could buy an AI line. Takes a minute.
- 02
45-min Revenue Map
We walk your client list segment by segment and show you what an AI service line is worth in your book.
- 03
Co-branded kit
If the math works, we stand up your service line and sales-ready one-pagers under your name.
- 04
First deals co-sold
We sell the first three engagements with your partners, typically inside six weeks of kickoff, and stay on call for every deal after.
Keep reading
Related pages
See what an AI service line is worth in your book.
Book a free 45-minute AI Revenue Map session. We walk your client list segment by segment. Yours to keep either way.